Marketing research Tull Donald S; Hawkins Del I Meaning, measurement and metho

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TextLanguage: English Publication details: NY Macmillan 1976Description: xv,736p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51b4 L6 (Browse shelf(Opens below))	Available	RT0491167

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Previous	X:51b4 L5 Cases in marketing research	X:51b4 L5 Marketing research Fundamentals and dynamics	X:51b4 L6 Marketing research Methodological foundations	X:51b4 L6 Marketing research Meaning, measurement and metho	X:51b4 L6;L9 Marketing research Methodological foundations	X:51b4 L6;L9 Marketing research Methodological foundations	X:51b4 L6,M0/TD3 Marketing research Measurement and methods	Next

Bibliography chapterwise; Appendix: p 703-22

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