Design dimension Lorenz Christopher The new competitive weapon for p

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Material type: Text

TextLanguage: English Publication details: Oxford Basil Blackwell 1990Description: xiv,172p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511 M6;'NO (Browse shelf(Opens below))	Available	RT1050156

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Previous	X:511 M5 Promotion Products, services, ideas	X:511 M5 Industrial product innovation Organisation and management	X:511 M6 Design dimension strategy and the challenge of g	X:511 M6;'NO Design dimension The new competitive weapon for p	X:511 M7 Market opportunity analysis	X:511 M7 Product differentiation and non-price competition	X:511 N1 Economic theory of product differentiation	Next

Bibliography:P161-64; Appendix:P158-60

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