Marketing channels. DINESH KUMAR
Material type:
TextLanguage: English Publication details: Oxford Oxford University Press 2012Description: xxii,519p cmISBN: - 9780198077091
- X:51-8, Q2
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
|
Ratan Tata Library | Ratan Tata Library | X:51-8 Q2 (Browse shelf(Opens below)) | Available | RT1461237 |
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| X:51-8 Q2 Case studies in marketing management | X:51-8 Q2 Cases in marketing management | X:51-8 Q2 Cases in marketing management | X:51-8 Q2 Marketing channels. | X:51-8 Q3 Event management | X:51-8 Q4 Marketing management Text and cases | X:51-8 Q4/TD Marketing strategy A life-cycle approach |
Glossary: p 391-394; Bibliography chapterwise
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