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Corporate reputation Managing opportunities and threats

By:

BURKE Ronald J

Material type: Text

Text

TextLanguage: English Series: Psychological and Behavioral Aspects of Risk SeriesPublication details: Surrey Gower Publishing 2011Description: xvi, 338p cmISBN:

9780566092053

Subject(s):

Commerce

DDC classification:

X:511-8, Q1

Item type:

General Books

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 Q1 (Browse shelf(Opens below))	Available	RT1476983

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Previous	X:511-8 Q1 Stakeholders matter A new paradigm for strategy in society.	X:511-8 Q1 Product category management	X:511-8 Q1 Customer relationship management	X:511-8 Q1 Corporate reputation Managing opportunities and threats	X:511-8 Q2 Branding and sustainable competitive advantage Building virtual presence	X:511-8 Q2 Brand against the machine How to build your brand, cut through the marketing noise, and stand out from the competition	X:511-8 Q2 Customer differential The complete guide to implementing customer relationship management.	Next

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