Multi- channel marketing, branding and retail design McINTYRE Charles; MELEWAR T C; DENNIS Charles New challenges and opportunities

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TextLanguage: English Publication details: UK Emerald 2016Description: xiii,259p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 Q6 (Browse shelf(Opens below))	Available	RT1500925

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Previous	X:511-8 Q6 Future of branding	X:511-8 Q6 Future of branding	X:511-8 Q6 Customer relationship management Concepts and strategies	X:511-8 Q6 Multi- channel marketing, branding and retail design New challenges and opportunities	X:511-8 Q6 Customer-driven strategy	X:511-8 Q6/TD Product and brand management	X:511-8 Q6/TD Product and brand management	Next

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