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Guerrilla marketing Research Kaden Robert J.

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Material type: Text

TextLanguage: English Publication details: 2010Description: 349p. cmDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51b4 Q0/TD (Browse shelf(Opens below))	Available	RTPC010351

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Previous	X:51b4 P8.4-.8/RR REVIEW OF marketing research.	X:51b4 Q0 Marketing Research Measurement and method	X:51b4 Q0 Marketing research Tools and techniques	X:51b4 Q0/TD Guerrilla marketing Research	X:51b4 Q1 Handbook of marketing scales Multi-item measures for marketing and consumer behaviour research	X:51b4 Q1 Concise guide to market research The process, data, and methods using IBM SPSS statistics	X:51b4 Q2 Leading edge marketing research 21st- century tools and practices	Next

Glossary: p 959-73

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