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Marketing accountability McDonald Malcolm; Mouncey Peter How to measure marketing effectiveness.

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Material type: Text

TextLanguage: English Publication details: London Kogan Page 2009Description: ix,293p cmSubject(s):

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Item type	Current library	Home library	Call number	Status	Barcode
Textual	South Campus Library	South Campus Library	X:51 P9 (Browse shelf(Opens below))	Available	SC1464523

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Previous	X:51 P7 Emerging markets Lesson for business and the outlook for different markets.Ed 2.	X:51 P8 Strategic marketing An introdution.	X;51 P8 Marketing.	X:51 P9 Marketing accountability How to measure marketing effectiveness.	X:51 P9 Does marketing need reform? Fresh perspectives on the future.	X:51 P9 Sustainability marketing A global perspective.	X:51 P9 Marketing foundations.	Next

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