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New consumer marketing Baker Susan; Bass Margrit Managing a living demand system

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Material type: Text

TextLanguage: English Publication details: Chichester John Wiley 2003Description: xii,204p cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	South Campus Library	South Campus Library	X:5171 P3 (Browse shelf(Opens below))	Available	SC1246318

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Previous	X:5171 P2 CRM in financial services A practical guide to making customer relationship management work	X:5171 P3 Understanding the consumer.	X:5171 P3 Customer management excellence.	X:5171 P3 New consumer marketing Managing a living demand system	X;5171 P3 Customer behavior A managerial perspective	X:5171 P3 Relationship marketing Focusing on consumer complaints.	X:5171 P3 UP close and personal? Customer relationship marketing work	Next

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