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New strategic brand management Kapferer Jean-Noel Creating and sustaining brand equity long term

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Material type: Text

TextLanguage: English Publication details: New Delhi Kogan Page India 2004Description: xiv,497p cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	South Campus Library	South Campus Library	X:513-8 P4 (Browse shelf(Opens below))	Available	SC1246317

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Previous	X:513-8 P1 Advertising, sales and promotion management	X:513-8 P2 Advanced brand management From vision to valution	X:513-8 P2 Brand management checklist Proven tools and techniques for creating winning brands	X:513-8 P4 New strategic brand management Creating and sustaining brand equity long term	X:513-8 P6 Strategic brand management Creating and sustaining brand equity long term	X:513-8 P6 Advertising management.	X:513-8 P9 Strategic brand management.	Next

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