Marketing 4.0 Kotler Philip; Kartajaya Hermawan; Setiawan Iwan Moving from traditional to digital

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TextLanguage: English Publication details: New Delhi Wiley 2017Description: xix,184p. cmSubject(s):

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Item type	Current library	Home library	Call number	Status	Barcode
Textual	South Campus Library	South Campus Library	X:51 Q7 LR (Browse shelf(Opens below))	Available	SC1624114

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Previous	X:51 Q7 No business is an island Making sense of the interactive business world	X:51 Q7 LR Three marketeers	X:51 Q7 LR Sell The art, the science, the witchcraft	X:51 Q7 LR Marketing 4.0 Moving from traditional to digital	X:51 Q8 Strategic marketing issues in emerging markets	X:51 Q8 Market segmentation analysis Understanding it, doing it, and making it useful	X:51 Q9 Handbook of the economics of marketing (Vol.1)	Next

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