Basic marketing a managerial approach McCarthy E Jerome
Material type:
TextLanguage: English Publication details: Georgetown Richard D Irwin 1971Edition: 4Description: xix,884p cmDDC classification: - X:51-8, L1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textual
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South Campus Library | South Campus Library | X:51-8 L1 (Browse shelf(Opens below)) | Available | SC0317722 |
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| X:51-8 K9 Management science in marketing | X:51-8 K9 Modern marketing management In the Indian context. | X:51-8 K9 Modern marketing management In the Indian context. | X:51-8 L1 Basic marketing a managerial approach | X:51-8 L1 Marketing management A systems perspective | X:51-8 L1 Marketing management A systems perspective | X:51-8 L2 Marketing planning and competitive strategy |
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