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Blue ocean strategy Kim W Chan; Mauborgne Renu How to create uncontested market space and make the competition irrelevant.

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Material type: Text

TextLanguage: English Publication details: Boston Harvard Business School Press 2005Description: xv,240p cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	South Campus Library	South Campus Library	X:51 P5 (Browse shelf(Opens below))	Available	SC1247140

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Previous	X:51 P4 Marketing Essential principles, new realities	X:51 P5 Ethics of the market	X:51 P5 Magic numbers for consumer marketing Key measures to evaluate maeketing success	X:51 P5 Blue ocean strategy How to create uncontested market space and make the competition irrelevant.	X:51 P5 Foundation of marketing	X:51 P6 Does marketing need reform?Fresh perspectives on the future	X:51 P6 Marketing warfare	Next

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