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Reader in marketing communication. Kitchen Philip J; Pelsmacker Patrick D

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Material type: Text

TextLanguage: English Publication details: London Routledge 2005Description: xviii,273p. cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	South Campus Library	South Campus Library	X:513 P5 (Browse shelf(Opens below))	Available	SC1247236

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Previous	X:513 P2 Marketing communication Principles and practice	X:513 P3 Prologo Brands as a factor of progress. Tr. by Joe Lacour.	X:513 P4 Global brand strategy Unlocking brand potential across countries,cultures & markets	X:513 P5 Reader in marketing communication.	X:513 P6 Brand rejuvenation How to protect,strengthen & add value to your brand to prevent it from ageing	X:513 P7 Branding a store How to build successful retail brands in a changing market place	X::513 P7 Profit brand How to increase the profit ability,accountability & sustainability of brands	Next

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