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Strategic advertising management. Percy Larry; Elliott Richard

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TextLanguage: English Publication details: Oxford Oxford University Press 2009Description: xviii,424p cmSubject(s):

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Item type	Current library	Home library	Call number	Status	Barcode
Textual	South Campus Library	South Campus Library	X:513-8 P9 (Browse shelf(Opens below))	Available	SC1463640

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Previous	X:513-8 P6 Strategic brand management Creating and sustaining brand equity long term	X:513-8 P6 Advertising management.	X:513-8 P9 Strategic brand management.	X:513-8 P9 Strategic advertising management.	X:513-8E M9 Advertising budget The advertiser's guide to budget determination	X:513-8y7 M3 Cases in advertising and promotion management	X:513:(B).5.9M'N7 L6 Advertising, competition and market conduct in oligopoly over time An econometric investigation in Western European countries	Next

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