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101. General Books
Beyond branding How Savvy marketers build brand by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago Probus 1993
Availability: No items available.

102. Textual
Beyond consumer marketing Sectroal marketing and emerging trends by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51.2'P P4.

103. Textbook
Beyond six sigma: Profitable growth through customer value creation by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jarsey John Wiley & Sons 2006
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b89Q8 P6 TB.

104. General Books
Beyond traditional marketing Innovations in marke by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:510gF P5.

105. General Books
Big M little M marketing New strategies for a new by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Clementi Loop John Wiley 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.4.P P3.

106. General Books
Big M little M marketing New strategies for a new by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Clementi Loop John Wiley 2003
Availability: No items available.

107. Textual
Blue ocean strategy How to create uncontested market space and make the competition irrelevant. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 P5.

108. General Books
Bottom up marketing by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill 1989
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 M9.

109. General Books
Brad strategy by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: England Director Books 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 NO.

110. eBooks
Brand Admiration - Building A Business People Love by
Material type: Text Text; Format: print
Language: English
Publication details: Wiley ; 2022
Online resources:
Availability: Items available for loan: Central Library (1).

111. General Books
Brand child Remarkable insights into the minds of by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kegan Paul 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y11:3(X:511) P3.

112. Textbook
Brand child: remarkable insights into the minds of today's global kids and their relationships with brands Lindstrom M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London London, Kogan Page 2004
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513obY11 P3.

113. General Books
Brand loyalty Measurement and management by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.

114. General Books
Brand management A theoretical and practical app by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Essex Pearson Education 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P3.

115. General Books
Brand management Planning and control by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 1981
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M1.

116. General Books
Brand manners How to create the self-confident org by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P1.

117. Textbook
Brand oryalty: how the world's top 100 brands thrive & survive Haig M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London London, Kogan Page 2004
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P5.

118. General Books
Brand positioning Strategies for competitive advantage. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511.2.N9 NO.

119. General Books
Brand positioning Strategies for competitive advantage. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511.2.N9 NO.

120. eBooks
Brand Positioning by
Material type: Text Text; Format: print
Language: English
Publication details: McGraw Hill ; 2008
Online resources:
Availability: Items available for loan: Central Library (1).

121. Textual
Brand psychology : The art and science of building strong brands by
Material type: Text Text; Format: print
Language: English
Publication details: New York : Routledge, 2024
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 R4. South Campus Library (1)Collection, call number: X:513 R4.

122. Textbook
Brand rejuvenation: how to protect, strengthen & add value to your brand to prevent it from ageing Lehu J M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London London, Kogan Page 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P6.

123. eBooks
Brand Relevance: Making Competitors Irrelevant by
Material type: Text Text; Format: print
Language: English
Publication details: Wiley ; 2021
Online resources:
Availability: Items available for loan: Central Library (1).

124. General Books
Brand warriors Corporate leaders share their winning strategies by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Haper Collins Publishers 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 N7.

125. Textbook
Branding a store: how to build successful retail brands in a changing marketplace Floor K by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London London, Kogan Page 2007
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P7.

126. Textbook
Brands Danesi M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London London, Routledge 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P6.

127. Textbook
Brands and Branding: strategy to build and nurture brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2024
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 R4.

128. Textbook
Brands Laid Bare : using marke research for evidence-based brand management Ford K by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey New Jersey, John Wiley 2005
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P5.

129. General Books
Bringing new technology to market by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:5110gF P3.

130.
British cases in marketing Six profiles in depth by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51y73.N3 K9".

131.
Brochure on the marketing of ground nuts in India by Series: Brochure series. 6
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Manager of Publications India 1950
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X9(J581):51:2:N5 J0/GD".

132. General Books
Bsic marketing research by Series: Dryden Press Series in Marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago Dryden Press 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M8/TD.

133. General Books
Bsic marketing research by Series: Dryden Press Series in Marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago Dryden Press 1988
Availability: No items available.

134. eBooks
Build for Change - Revolutionizing Customer Engagement through Continuous Digital Innovation by
Material type: Text Text; Format: print
Language: English
Publication details: Wiley ; 2021
Online resources:
Availability: Items available for loan: Central Library (1).

135. General Books
Building and maintaining A European direct marketing database by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Aldershot Gower 1994
Availability: Items available for loan: Ratan Tata Library (1).

136. General Books
Building and maintaining A European direct marketing database by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Aldershot Gower 1994
Availability: No items available.

137. Textbook
Building brands building meaning: guide to increasing the ficial value of brands through building positive meaning Kompella K by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Viva 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P6.

138. eBooks
Building Brands That Win by
Material type: Text Text; Format: print
Language: English
Publication details: McGraw Hill ; 2004
Online resources:
Availability: Items available for loan: Central Library (1).

139. General Books
Building implementable marketing models by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Leiden Martinus Nijhoff 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(B) L8.

140. General Books
Building implementable marketing models by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Leiden Martinus Nijhoff 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(B) L8.

141. General Books
Building implementable marketing models by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Leiden Martinus Nijhoff 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(B) L8.

142. Textbook
Built of win Movius H; Susskind L by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Boston, Harvard Business 2009
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:87 P9.

143. Textbook
Business Pride Willam M And Others by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NY NY, Houghton Mifflin 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74 P08.

144. Textbook
Business Ethics And Global Values Bhatia S.k. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Deep & Deep 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74.1 P8.

145. Textbook
Business Ethics And Global Values Bhatia S.k. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Deep & Deep 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74.1 P8.

146. Textual
Business marketing Connecting strategy,relationships and learning by Series: McGraw-Hill/Irwin series in marketing
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X9:51.1'P P6.

147. eBooks
Business Marketing by
Material type: Text Text; Format: print
Language: English
Publication details: McGraw Hill ; 2025
Online resources:
Availability: Items available for loan: Central Library (1).

148. Textual
Business networks in Japan supplier-custom interaction in product development by Series: ; JEL
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: NY Routledge 1997
Availability: Not available: Department of East Asian Studies Library: Lost (1).

149. eBooks
Business Research Methodology (With Cd) by
Material type: Text Text; Format: print
Language: English
Publication details: McGraw Hill ; 2010
Online resources:
Availability: Items available for loan: Central Library (1).

150. General Books
Business to business marketing Analysis and practice by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Wasington Thompson USA 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:51 P2.