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151.
Strategic business planning Reading Clive An action programme for foreward thinking businesses by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page UK 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:75 N3.

152.
Successful tourism marketing Briggs Susan A practical handbook by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page UK 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(U8):51.3.N9 N7.

153.
Forecasting financial markets Plummer Tony the psychology of by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page UK 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X65:515 M9;P4.

154.
Corporate reputation, the brand of the bottom Line HAYWOOD Roger Powerful proven communication strategies for maximizing value by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page UK 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5 P6.

155.
Employee reward management Armstrong Michael; Murlis Helen A handbook of remuneration str by
Edition: 3rd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page UK 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:935 N7/TD.

156.
Rise and fall of the merchant banks Banks Erik by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page United Kingdom 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X625 N9.

157.
Strategic planning Wootton Simon; Horne Terry The nine step programme by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Pange UK 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8 N7.

158.
Financial planning Asch David; Kaye G Roland Profit improvement through modelling by Series: Chartered Institute of Management Accountants, Financial Skills Series
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Press 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8D:(D6,9(B) N6.

159.
Robotics in practice Engelberger Joseph F Management and applications by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan UK 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:89G.73.N7 M0.

160.
Marketing and market assessment Swell J L by Series: British Library of Business Studies. ed by Michael P Fogarty and Ralph Glassar
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Routledge and Kogan Paul 1966
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.3.N7 K6.

161.
Forecasting financial markets Plummer Tony The psychology of successful investing by
Edition: Ed. 5
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X65:515 M9;P6.

162.
Brand failures Haig Matt The truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 P6.

163.
Marketing communications Smith P R; Taylor Jonathan An integrated approach by
Edition: Ed. 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N91 P5.

164.
Profit brand Wreden Nick How to increase the profitability ,accountability and sustainability of brands by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P7.

165.
Commonsense direct and digital marketing Bird Drayton by
Edition: Ed. 5
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(D6,9(B) P8.

166.
Cheap Bosshart David The real cost of the global trend for bargains, discounts and consumer choice by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P7.

167.
Creating passion brands Edwards Helen; Day Derek Getting tothe heart of branding by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P6.

168.
Beyond branding Ind Nicholas Ed. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P4.

169.
Branded entertainment Lehu Jean-Marc Product placement and brand strategy in the entertainment business by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P7.

170.
How to succeed at retail Lincoln Keith; Thomassen Lars Winning case studies and strategies for retailers and brands by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X512 P8.

171.
ADS to icons Springer Paul How advertising succeeds in multimedia age by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,(9B) P7.

172.
Retailization Thomassen Lars et al... Brand survival in the age of retailer power by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X512 P7.

173.
Language of leaders Murray Kevin How top CEOs communitcate to inspire, influence and achieve results by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:87 Q2.

174.
Branded beauty Tungate Mark How marketing changed the way we look by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(F95):514 Q1.

175.
Shopper marketing Stahlberg Markus; Maila Ville How to increase purchase decisions at the point of scale by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.5 Q2.

176.
Turnaround leadership O'Callaghan Shaun Making decisions, rebuilding trust and delivering results after a crisis. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:87:(S:44) Q0.

177.
Theory and practice of training BUCKLEY Roger; CAPLE Jim by
Edition: 6
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:95:(T) Q0.

178.
Transforming the company COULSON-THOMAS Colin Manage change, compete and win by Series: CFM-TMH Professional Series in Finance
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5 Q0.

179.
Strategic brand management Kapferer Jean-Noel Creating and sustaini by
Edition: Ed 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 N7/TD.

180.
Brand sense Lindstrom Martin Au. How to build powerful brands through touch, taste, smell, sight and sound by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P5.

181.
Mergers and acquisitions Reuvid Jonathan Ed. A practical guide for private companies and their UK and overseas advisers by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page India 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5:8 P7.

182.
Health and safety at work STRANKS Jeremy An essential guide for managers. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:8g Q0.

183.
How to pass data interpretation tests BRYON Mike Unbeatable practice for numerical and quantitative reasoning and problem solving tests. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:(D6,9(B) Q0.

184.
How to succeed at an assessment centre TOLLEY Harry; WOOD Robert Essential preparation for psychometric tests, group and role-play exercises, panel interviews and presentations. by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 Q0.

185.
Instant motivation CLEGG Brian Encourage others to achieve more now by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2009
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:87:(S:5) P9.

186.
How to manage organizational change. HUSSEY D.E. by Series: Sunday Times
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2009
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8 P9.

187.
Armstrong's handbook of human resource management practice ARMSTRONG Michael by
Edition: 12th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 Q2.

188.
Armstrong's handbook of human resource management practice ARMSTRONG Michael by
Edition: 12th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 Q2.

189.
Art of creative thinking ADAIR John How to be innovative and develop great ideas by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Press 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:(S:4) P7.

190.
Women and education Acker Sandra and others Ed. by Series: World Yearbook of Education
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y15:3(T) M4.

191.
Selling your value proposition BARNES Cindy; BLAKE Helen; HOWARD Tamara How to transform your business into a selling organization by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page 2017
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 Q7.

192.
Integrating blockchain into supply chain management VAN HOEK Remko; FUGATE Brian; DAVLETSHIN Marat A toolkit for practical implementation by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page 2020
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:521-8 R0.

193.
Guide to world commodity markets Parry John Ed. by
Edition: 3rd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page USA 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:551 M2.

194.
Careers in marketing, advertising and public relat Caroline Hird by Series: Kogan Page Career Series
Edition: 5
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: UK K Kogan Page 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N4.

195.
Understanding digital marketing RYAN Damian Marketing strategies for engaging the digital generation by
Edition: 4th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page 2009
Availability: Not available: Ratan Tata Library : Checked out (1).

196.
International dictionary of management Jchannsen Hano; Page G Terry A practic by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:8k L5 (RR)".

197.
International dictionary of management Johannsen Hano Co.; Page G Terry Co. by
Edition: 3rd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:8k L5; M6/RR".

198.
World business and economic review Series: World of Information
Edition: Ed 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X.1s N4/RR".

199.
Industrial market research handbook Hague Paul N by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1985
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51b4 M5/RR".

200.
Handbook of management techiques. ARMSTRONG Michael by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Jersey Kogan Page Ltd, " 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:8g N3".