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151.
Brand failures Haig Matt The truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 P6.

152.
Marketing communications Smith P R; Taylor Jonathan An integrated approach by
Edition: Ed. 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N91 P5.

153.
Profit brand Wreden Nick How to increase the profitability ,accountability and sustainability of brands by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P7.

154.
Commonsense direct and digital marketing Bird Drayton by
Edition: Ed. 5
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(D6,9(B) P8.

155.
Cheap Bosshart David The real cost of the global trend for bargains, discounts and consumer choice by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P7.

156.
Creating passion brands Edwards Helen; Day Derek Getting tothe heart of branding by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P6.

157.
Beyond branding Ind Nicholas Ed. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P4.

158.
Branded entertainment Lehu Jean-Marc Product placement and brand strategy in the entertainment business by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P7.

159.
How to succeed at retail Lincoln Keith; Thomassen Lars Winning case studies and strategies for retailers and brands by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X512 P8.

160.
ADS to icons Springer Paul How advertising succeeds in multimedia age by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,(9B) P7.

161.
Retailization Thomassen Lars et al... Brand survival in the age of retailer power by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X512 P7.

162.
Language of leaders Murray Kevin How top CEOs communitcate to inspire, influence and achieve results by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:87 Q2.

163.
Branded beauty Tungate Mark How marketing changed the way we look by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(F95):514 Q1.

164.
Shopper marketing Stahlberg Markus; Maila Ville How to increase purchase decisions at the point of scale by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.5 Q2.

165.
Turnaround leadership O'Callaghan Shaun Making decisions, rebuilding trust and delivering results after a crisis. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:87:(S:44) Q0.

166.
Theory and practice of training BUCKLEY Roger; CAPLE Jim by
Edition: 6
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:95:(T) Q0.

167.
Transforming the company COULSON-THOMAS Colin Manage change, compete and win by Series: CFM-TMH Professional Series in Finance
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5 Q0.

168.
Strategic brand management Kapferer Jean-Noel Creating and sustaini by
Edition: Ed 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 N7/TD.

169.
Brand sense Lindstrom Martin Au. How to build powerful brands through touch, taste, smell, sight and sound by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P5.

170.
Mergers and acquisitions Reuvid Jonathan Ed. A practical guide for private companies and their UK and overseas advisers by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page India 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5:8 P7.

171.
Health and safety at work STRANKS Jeremy An essential guide for managers. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:8g Q0.

172.
How to pass data interpretation tests BRYON Mike Unbeatable practice for numerical and quantitative reasoning and problem solving tests. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:(D6,9(B) Q0.

173.
How to succeed at an assessment centre TOLLEY Harry; WOOD Robert Essential preparation for psychometric tests, group and role-play exercises, panel interviews and presentations. by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 Q0.

174.
Instant motivation CLEGG Brian Encourage others to achieve more now by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2009
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:87:(S:5) P9.

175.
How to manage organizational change. HUSSEY D.E. by Series: Sunday Times
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2009
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8 P9.

176.
Armstrong's handbook of human resource management practice ARMSTRONG Michael by
Edition: 12th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 Q2.

177.
Armstrong's handbook of human resource management practice ARMSTRONG Michael by
Edition: 12th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page. 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 Q2.

178.
Women and education Acker Sandra and others Ed. by Series: World Yearbook of Education
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y15:3(T) M4.

179.
Selling your value proposition BARNES Cindy; BLAKE Helen; HOWARD Tamara How to transform your business into a selling organization by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page 2017
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 Q7.

180.
Integrating blockchain into supply chain management VAN HOEK Remko; FUGATE Brian; DAVLETSHIN Marat A toolkit for practical implementation by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page 2020
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:521-8 R0.

181.
Guide to world commodity markets Parry John Ed. by
Edition: 3rd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Kogan Page USA 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:551 M2.

182.
Careers in marketing, advertising and public relat Caroline Hird by Series: Kogan Page Career Series
Edition: 5
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: UK K Kogan Page 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N4.

183.
Understanding digital marketing RYAN Damian Marketing strategies for engaging the digital generation by
Edition: 4th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page 2009
Availability: Not available: Ratan Tata Library : Checked out (1).

184.
International dictionary of management Jchannsen Hano; Page G Terry A practic by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:8k L5 (RR)".

185.
International dictionary of management Johannsen Hano Co.; Page G Terry Co. by
Edition: 3rd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:8k L5; M6/RR".

186.
World business and economic review Series: World of Information
Edition: Ed 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X.1s N4/RR".

187.
Industrial market research handbook Hague Paul N by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1985
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51b4 M5/RR".

188.
Handbook of management techiques. ARMSTRONG Michael by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Jersey Kogan Page Ltd, " 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:8g N3".

189.
Financial modelling for business decisions. Kefford Bryan by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1995
Availability: Items available for loan: South Campus Library (1)Collection, call number: X65:8:(S:44) N5.

190.
Human resource management. Cushway Barry by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1994
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:78 N4.

191.
Financial planning Asch David; Kaye G Ronald Modelling methods and techniques by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1989
Availability: Items available for reference: South Campus Library: Not for loan (1)Collection, call number: X:8D M9.

192.
What is psychology? Colman Andrew M by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1981
Availability: Items available for loan: South Campus Library (1)Collection, call number: S M1.

193.
Handbook of business security Hearnden Keith; Moore Alec A practical guide to managing the risk by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1996
Availability: Items available for loan: South Campus Library (1)Collection, call number: X9:94g N6.

194.
Profits from abroad Brooke Michael Z; Mills William R Managing foreign business by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1989
Availability: Items available for loan: South Campus Library (1)Collection, call number: XM8.1'N8 M9.

195.
A handbook of sales training and development Weymes Pat Proven techniques for improving staff's attitude, morale, motivation and skills by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1990
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:8Tg N0.

196.
Effective negotiating Robinson Colin by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1996
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:8N1 N6.

197.
Synchronized production system Takeda Hitoshi Going beyond just-in-time through kaizen. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:89A P6.

198.
Training design manual Bray Tony The complete practical guide to creating effective and successful training programmes. by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:8T Q0.

199.
Training design manual Bray Tony The complete practical guide to creating effective and successful training programmes. by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:8T Q0.

200.
Training design manual Bray Tony The complete practical guide to creating effective and successful training programmes. by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:8T Q0.