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	229101.		Business and information systems Nicherson Robert C by Nicherson Robert C Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Prentice-Hall 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74obD658(2:55) P1. Place hold Save to lists Add to cart (remove)
	229102.		India's economic reforms and development Vaidyanathan A by Vaidyanathan A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Academc Foundation 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:89ZB.44 P3. Place hold Save to lists Add to cart (remove)
	229103.		Support economy: Why corporations are failing individuals and the next episode of capitalism Zuboff Shoshana; Maxmin James by Zuboff Shoshana Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Allen Lane 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:326 P3. Place hold Save to lists Add to cart (remove)
	229104.		Marketing today's fashion Mueller C S; Smiley E L by Mueller C S Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Prentice Hall 1995 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N5. Place hold Save to lists Add to cart (remove)
	229105.		Applied marketing Wisner B by Wisner B Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Prentice Hall 1996 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N6. Place hold Save to lists Add to cart (remove)
	229106.		Multinational scramble for new markets Banerjee B N by Banerjee B N Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, New Age International 1996 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:5.1 N6. Place hold Save to lists Add to cart (remove)
	229107.		Marketing management Diwan P; Aggarwal L N by Diwan P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Excel Books 1998 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N8. Place hold Save to lists Add to cart (remove)
	229108.		Marketing in the New Millennium Xavier M J by Xavier M J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Vikas Publishing House Pvt. Ltd. 1999 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51'P0 N9. Place hold Save to lists Add to cart (remove)
	229109.		Political Economy of Competitiveness: essays on employment, public policy and corporate performance Kitson M; Michie J by Kitson M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Routledge 2000 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X.56 P0. Place hold Save to lists Add to cart (remove)
	229110.		Marketing Book Baker M J by Baker M J Edition: 4 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Viva Books Private Limited 2000 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P0. Place hold Save to lists Add to cart (remove)
	229111.		Just Say Yes!: extreme customer service... how to give it!, how to get it! Nulman P R by Nulman P R Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Addison Wesley Longman 2000 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P0. Place hold Save to lists Add to cart (remove)
	229112.		Marketing Management Diwan P; Aggarwal L N by Diwan P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Deep & Deep Publications 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1. Place hold Save to lists Add to cart (remove)
	229113.		Relationshiip Marketing: gaining competitive advantage through customer satisfaction and customer retention Thurau T H; Hansen U by Thurau T H Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Springer 2000 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P0;1. Place hold Save to lists Add to cart (remove)
	229114.		B2B Marketing: a radically different approach for business-to-business marketers Minett S by Minett S Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Prentice Hall 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P2. Place hold Save to lists Add to cart (remove)
	229115.		Cutting edge advertising: How to create the world's best print for brands in the 21st century Aitchison J by Aitchison J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Prentice Hall 1999 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 N9. Place hold Save to lists Add to cart (remove)
	229116.		Advertising Norris J S by Norris J S Edition: Ed 3 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Prentice-Hall of India 1980 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 M0. Place hold Save to lists Add to cart (remove)
	229117.		Tech-Venture: new rules on value and profit from silicon valley Sawhney M; Gulati R And Others by Sawhney M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, John Wiley & Sons, Inc. 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: D658(2:55) P1. Place hold Save to lists Add to cart (remove)
	229118.		International business: managerial perspective Griffin R W; Pustay M W by Griffin R W Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Prentice-Hall 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74.1 P1. Place hold Save to lists Add to cart (remove)
	229119.		Branded World: adventures in public relations and the creation of superbrands Levine M by Levine M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Johh Wiley & Sons 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P3. Place hold Save to lists Add to cart (remove)
	229120.		Handbook of educational technology Ellington H; Percival F And Others by Ellington H Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Kogan Page 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: TobF P3. Place hold Save to lists Add to cart (remove)
	229121.		Change Management: a guide to effective implementation Paton R A; Mccalman J by Paton R A Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Response Books 2000 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8 P0. Place hold Save to lists Add to cart (remove)
	229122.		Java 2: the complete reference Schildt H by Schildt H Edition: Ed 5 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw-Hill Publishing 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: D658(2:55) P2. Place hold Save to lists Add to cart (remove)
	229123.		Planning local economic development: theory and practice Blackely E J; Bradshaw T K by Blackely E J Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Vistaar Publications 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:89ZB.73 P3. Place hold Save to lists Add to cart (remove)
	229124.		Convergence Marketing: strategies for reaching the new hybrid consumer Wind Y J; Mahajan V And Others by Wind Y J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Prentice Hall 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P2. Place hold Save to lists Add to cart (remove)
	229125.		Hotel and Food Service Marketing: a managerial approach Buttle F by Buttle F Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Holt, Rinehart and Winston 1986 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51(J3) M6. Place hold Save to lists Add to cart (remove)
	229126.		World wide web marketing: Integrating the web into your marketing strategy Sterne K by Sterne K Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, John Wiley 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X;51obD658(2:55) P1. Place hold Save to lists Add to cart (remove)
	229127.		Management information for marketing decisions Axelby Graham L by Axelby Graham L Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Viva 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51obD658(2:55) P2. Place hold Save to lists Add to cart (remove)
	229128.		Rural marketing: Text and cases Krishnamacharyulu C S G; Ramakrish L by Krishnamacharyulu C S G Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Pearson Education 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51obY31y7 P2. Place hold Save to lists Add to cart (remove)
	229129.		Microstructure of securities markets Cohen K J; Maier S F And Others by Cohen K J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Prentice-Hall 1986 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51ogX:8D M6. Place hold Save to lists Add to cart (remove)
	229130.		Change Management: a guide to effective implementation Paton R A; Mccalman J by Paton R A Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Response Books 2000 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8 P0. Place hold Save to lists Add to cart (remove)
	229131.		Management of Organizational Change: leveraging transformation Harigopal K by Harigopal K Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Response Books 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8 P1. Place hold Save to lists Add to cart (remove)
	229132.		North India Human Development Report National Council OF Applied Economic Research by National Council OF Applied Economic Research Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Oxford University Press 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:89ZB.44r P3 (R). Place hold Save to lists Add to cart (remove)
	229133.		Human Development Report 2002: deepening democracy in a fragmented world HDR by HDR Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Oxford University Press 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:89ZBr P2 (R). Place hold Save to lists Add to cart (remove)
	229134.		Economic policy in India managing change Reddy Y Venugopal by Reddy Y Venugopal Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, UBS 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X.44 P3. Place hold Save to lists Add to cart (remove)
	229135.		Creating Customer Value: the synergy between after-sales service and maintece Gureja G K by Gureja G K Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw-Hill Publishing Company Limited 1997 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N7. Place hold Save to lists Add to cart (remove)
	229136.		Pro Active Customer Service:transforming your customer service department into a profit center Charles D; Bren J by Charles D Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Amacom 1997 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N7. Place hold Save to lists Add to cart (remove)
	229137.		Win For Life: I can, I shall, I will....win Marfatia A by Marfatia A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw-Hill Publishing Company 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P3. Place hold Save to lists Add to cart (remove)
	229138.		Human Resources in the 21st Century Effron M; Gandossy R by Effron M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, John Wiley & Sons 2003 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:9 P3. Place hold Save to lists Add to cart (remove)
	229139.		Customer Relationship Management Anderson K; Kerr C by Anderson K Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, McGraw-Hill 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P2. Place hold Save to lists Add to cart (remove)
	229140.		Advertising in th Marketplace Burke J D by Burke J D Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, McGraw-Hill 1980 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 M0. Place hold Save to lists Add to cart (remove)
	229141.		Advertising Procedure Russell T; Verril G by Russell T Edition: Ed 9 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey New Jersey, Prentice-Hall 1986 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 M6. Place hold Save to lists Add to cart (remove)
	229142.		Advertising & Promotion Challenge: vaguely right or precisely wrong? Lodish L M by Lodish L M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Oxford University Press 1986 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 M6. Place hold Save to lists Add to cart (remove)
	229143.		Building Strong Brands Aaker D A by Aaker D A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, The Free Press 1996 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 N6. Place hold Save to lists Add to cart (remove)
	229144.		From brand vision to brand evaluation: strategically building and sustaning brands Chernatony L D by Chernatony L D Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Butterworth Heinemann 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P1. Place hold Save to lists Add to cart (remove)
	229145.		Romancing the Customer: maximizing brand value through powerful relationship management Temporal P; Trott M by Temporal P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, John Wiley & Sons ( Asia) Pte Ltd 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P1. Place hold Save to lists Add to cart (remove)
	229146.		Branding: a guide to global brand marketing Borders A by Borders A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, McGraw-Hill 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513.1 P2. Place hold Save to lists Add to cart (remove)
	229147.		Reputation Marketing: building and sustaining your organization's greatest asset Marconi J by Marconi J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, McGraw-Hill 2002 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P2. Place hold Save to lists Add to cart (remove)
	229148.		Firebrands: building brand loyalty in the internet age Moon M; Millison D by Moon M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw-Hill Publishing Company 2000 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513obD658(2:55) P0. Place hold Save to lists Add to cart (remove)
	229149.		Hi-Tech Hi-Touch Branding: creating brand power in the age of technology Temporal P; Lee K C by Temporal P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, John Wiley & Sons 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513obD658(2:55) P1. Place hold Save to lists Add to cart (remove)
	229150.		Branding he digital age Meyers H; Gerstman R by Meyers H Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Palgrave 2001 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513obD658(2:55) P1. Place hold Save to lists Add to cart (remove)

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