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                                                    51.
                                                
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                                                    52.
                                                
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Advertising management Aaker David A; Myers John G by 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: NJ Prentice-Hall           1975
 
Availability: Items available for loan: Ratan Tata Library  (1)Collection, call number:  X:513-8 L5. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    53.
                                                
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Advertising management Aaker David A  Practical perspectives    by 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: NJ Prentice-Hall           1975
 
Availability: Items available for loan: Ratan Tata Library  (1)Collection, call number:  X:513-8 L5. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    54.
                                                
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                                                    55.
                                                
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Strategic market mangement Aaker David A by 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: NY John Wiley          1984
 
Availability: Items available for loan: Ratan Tata Library  (1)Collection, call number:  X:51-8 M4. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    56.
                                                
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Strategic market management Aaker David  A by 
Edition: 7 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New Jersey  John Wiley      2005
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51-8 P5. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    57.
                                                
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Marketing research. Aaker David A; Kumar V; Day George S by 
Edition: 10 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New Jersey  Wiley       2011
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51:f Q1. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    58.
                                                
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Marketing research Aaker David A.; Kumar V.; Day George S. by 
Edition: 10th 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New Delhi Wiley       2014
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51:f Q1;1-4. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    59.
                                                
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Marketing research Aaker David A.; Kumar V.; Day George S. by 
Edition: 10th 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New Delhi Wiley       2014
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51:f Q1;1-4. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    60.
                                                
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Marketing research Aaker David A.; Kumar V.; Day George S. by 
Edition: 10th 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New Delhi Wiley       2014
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51:f Q1;1-4. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    61.
                                                
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Marketing research Aaker David A.; Kumar V.; Day George S. by 
Edition: 10th 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New Delhi Wiley       2014
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51:f Q1;1-4. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    62.
                                                
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Advertising management Aaker David A; Myers John G by 
Edition: 2 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1982
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:513-8 M2. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    63.
                                                
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Developing business strategies Aaker David by 
Edition: Ed 6 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   2001
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X9:8-75 P1. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    64.
                                                
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Marketing research Aaker David by 
Edition: Ed 6 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1999
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51:f N9. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    65.
                                                
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                                                    66.
                                                
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                                                    67.
                                                
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Brand leadership Aaker David  A; Joachimsthaler Erich by 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   2000
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:87 PO. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    68.
                                                
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Advertising management Aaker David  A; Myers John    G by 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1975
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:513-8 L5. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    69.
                                                
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Advertising  management Aaker David  A; Myers John  G by 
Edition: Ed 2 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1982
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:513-8 M2. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    70.
                                                
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Advertising  management Aaker David  A; Myers John  G by 
Edition: Ed 2 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1982
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:513-8 M2. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    71.
                                                
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Advertising  management Aaker David  A; Myers John  G by 
Edition: Ed 2 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1982
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:513-8 M2. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    72.
                                                
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Advertising  management Aaker David  A; Myers John  G by 
Edition: Ed 2 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1982
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:513-8 M2. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    73.
                                                
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Advertising  management Aaker David  A; Myers John  G by 
Edition: Ed 2 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1982
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:513-8 M2. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    74.
                                                
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Modern marketing Marcus Burton; Aaker David by 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details:   1975
 
Availability: Items available for loan: South Campus Library (1)Collection, call number:  X:51 L5. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    75.
                                                
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Adverstising management Batra Rajeev; Myers John G.; Aaker David A. by 
Edition: 5th 
Material type:   Text; Format: 
                    print
                
                regular print
            ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New Delhi Prentice Hall of India India    1996
 
Availability: Items available for loan: Central Library (1)Collection, call number:  X:513 N6. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    76.
                                                
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                                                    77.
                                                
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Essentials of Marketing Research Kumar V; Aaker David A by 
Edition: 2nd 
Material type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: USA USA, John Willey & Sons, Inc. 2002
 
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number:  X:51:f P2. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    78.
                                                
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Marketing Research Aaker David A; Day G S by 
Edition: 2nd 
Material type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                  Language: English 
Publication details: New York New York, Johan Wiley & Sons 1983
 
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number:  X:51:f M3. 
 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    79.
                                                
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