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501. General Books
Global Marketing management by
Edition: 7
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 M0;P4/TD3.

502. General Books
Global marketing management. by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.

503. General Books
Global marketing management. by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.

504. Textual
Global marketing management by
Edition: 7th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited India 2002
Availability: Items available for loan: Central Library (1)Collection, call number: X:51-8.1 P2.

505.
Glossary of marketing terms by Series: Institute of Marketing
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Heinemann 1981
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51k M1/RR".

506.
Gonzo marketing Winning through worst practice by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Cambridge Perseus Publishing 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51:(Y) P1".

507.
Government and the market place by Series: Dryden Press Series in Economics
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago Dryden Press 1985
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51-75.73.N8 M5".

508. General Books
Great marketing turnaroad The age of the individ by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice-hall 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 NO.

509. General Books
Green marketing Opportunity for innovation by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago NTC Business Books USA 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(G:55) N8/TD.

510. General Books
Green marketing Opportunity for innovation by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago NTC Business Books USA 1998
Availability: No items available.

511. eBooks
Grewal M: Marketing by
Material type: Text Text; Format: print
Language: English
Publication details: McGraw Hill ; 2025
Online resources:
Availability: Items available for loan: Central Library (1).

512. Textbook
Grid Lock economy:How too much ownership wrecks markets, stops innovation and costs lives Heller Michael by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NY NY, Basic books 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X P8.

513. General Books
Grouping A strategy for international marketing by Series: American Management Association, Management Briefing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Washington A M A 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.1.N7 L4.

514. Textbook
H2H marketing: Case studies on human-to-human marketing Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe by Series: Springer Business Cases
Material type: Text Text
Language: English
Publication details: Switzerland Springer 2023
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 R3.

515. General Books
Handbook of customer satisfaction and loyalty measurement by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Aldershot Gower Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 PO.

516. General Books
Handbook of customer satisfaction and loyalty measurement by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Aldershot Gower Publishing 2000
Availability: No items available.

517. Textbook
Handbook of International Market Research Techniques by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page India Private Limited 2003
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:fg P3-;1 TB.

518. Textbook
Handbook of International Market Research Techniques by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page India Private Limited 2003
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:fg P3-;1 TB.

519. General Books
Handbook of marketing and society by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Sage Publications Inc 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:510aY P1.

520. General Books
Handbook of marketing research Use, misuses, and by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Sage 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P6.

521.
Handbook of marketing research by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: NY McGraw Hill 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51b4 L4/RR".

522.
Handbook of marketing research by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: NY McGraw Hill 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51b4 L4/RR".

523. General Books
Handbook of modern marketing by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g L0.

524. General Books
Handbook of modern marketing by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw Hill 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g L0;M6/RR.

525. General Books
Handbook of new product development Englewood Clif by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: NJ Prentice-Hall 1961
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K1.

526. Textual
Handbook of the economics of marketing (Vol.1) by Series: ; 1
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Oxford North-Holland (Elsevier) 2019
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 Q9.

527. General Books
Hawaiian Market 1960
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.9392.N5 KO.

528. General Books
Hidden persuaders by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: 1957
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:5121.73 J7.

529. Textual
Hindustan aur mashriq-e-wusta ke tijarati talluqat by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: Urdu
Publication details: New Delhi Taraqqi urdu beuro India 1985
Availability: Items available for loan: Arts Library (1)Collection, call number: X:5.2r46 168M5.

530. Textbook
History of marketing thought Vol 3 Tadajewski M; Jones D G B by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Sage 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8.

531. Textbook
History of marketing thought Vol 3 Tadajewski M; Jones D G B by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Sage 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8.

532. Textbook
History of marketing thought Vol 3 Tadajewski M; Jones D G B by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Sage 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8.

533. General Books
Hooked: How to Build Habit-Forming Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Penguin Life, 2019
Availability: Items available for loan: Central Science Library (1)Collection, call number: O_,3N8,H Q9.

534. General Books
How to market design consultancy services by Series: design Council Publication
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Gower Aldershot 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511.5.N9 N7.

535. General Books
How to plan products that sell Guides for develo by Series: American Management Association, management report.13
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: German
Publication details: NY A M A 1958
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:512.73.N5 J8.

536. General Books
How to prepare a marketing plan by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Hampshire Gower Publishing 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M2.

537. General Books
How to use market research by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 JO.

538. General Books
How to win customers in the digital world Total a by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Berlin Springer 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8:(D6,9(B) P0.

539. General Books
How to win customers in the digital world Total a by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Berlin Springer 2000
Availability: No items available.

540. Reference
IEBM encyclopedia of marketing by Series: Intrenational encyclopedia of business and management series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London International Thomson Business Press 1999
Availability: Items available for reference: Central Science Library: Not for loan (1)Collection, call number: B2T0b8Bk N9 RR.

541.
Images and marketing A selected and annotated bib by Series: "American Marketing Association, Bibliography Series.17"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: NY American Marketing Association 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51aN7 L1/BB".

542. General Books
Improving customer satisfaction loyalty and profit by Series: University of Michigan Business School Management Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: San Francisco Jossey Bass 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8:(S) PO.

543. Textual
Improving reliability and quality for product success by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boca Raton CRC 2012
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b:X89Q8 Q2.

544. Textbook
In serarch of a new logic for marketing : foundations of contemporary theory; In search of a new logic for marketing Gronroos C by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey New Jersey, John Wiley 2007
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P7.

545. General Books
Incharge of customer satisfaction by Series: In Charge
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Oxford Blackwell 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 N7.

546. Textbook
Indan renaissance : India's rise after a thousand years of decline Sanyal S by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Penguin 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74.44 P8.

547. Textbook
India retail report
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Delhi, Image F&R Research 2009
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512.44r P9.

548.
Indian cases in marketing a collection of concre by Series: different pagniation
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi University of Delhi Department of business management and 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51y72 K8;1".

549.
Indian cases in marketing a collection of concre by Series: different pagniation
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi University of Delhi Department of business management and 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51y72 K8;1".

550. Textbook
Indian economy Misra S.k; Puri V.k by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: N.D N.D, Himalaya Pub. 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X.44 P8.