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1.
Bayesian statistics and marketing . Rossi Peter E; Allenby Greg M by Series: Wiley series in probability and statistics. Ed by David J Bolding and Peter Bloomfield
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chichester John Wiley 2005
Availability: Items available for loan: South Campus Library (1)Collection, call number: B281N07:(X:51) P5.

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2.
Handbook of the economics of marketing (Vol.1) Dube Jean-Pierre Ed.; Rossi Peter E. by Series: ; 1
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Oxford North-Holland (Elsevier) 2019
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 Q9.

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