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Emotional Branding; how successful brands gain the irrational edge Travis D

By: Material type: TextTextLanguage: English Publication details: USA USA, Prima Venture 2000Description: 306pISBN:
  • 0-7615-2911-X
Other classification:
  • X:513 P0
Item type: Textbook
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Item type Current library Home library Call number Status Barcode
Textbook Textbook Faculty of Management Library Faculty of Management Library X:513 P0 (Browse shelf(Opens below)) Available ML1265865

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