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From brand vision to brand evaluation de Chernatony Leslie The strategic process of growing and strengthening brands

By: Material type: TextTextLanguage: English Publication details: Amsterdam Elsevier 2006Edition: Ed. 2Description: xviii, 318p cmISBN:
  • 0750667494
Subject(s): DDC classification:
  • X:51-8, P6
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51-8 P6 (Browse shelf(Opens below)) Available RT1326083

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