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Brand risk Abrahams David Adding risk literacy to brand management

By: Material type: TextTextLanguage: English Publication details: Hampshire Gower 2008Description: x, 212p cmISBN:
  • 9780566087240
Subject(s): DDC classification:
  • X:511-8, P8
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:511-8 P8 (Browse shelf(Opens below)) Available RT1327085

Bibliography: Chapterwise and P: 201-07

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