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Quantitative methods in marketing HUSSEY Michael K.; HOOLEY Graham J. by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London International Thomson Business Press 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(B) N9.

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2.
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Marketing strategy and competitive positioning. HOOLEY Graham J. by
Edition: 4th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P9.

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