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1.
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Key marketing concepts McDonald Malcolm; Meldrum Mike by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan Press 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N5.

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2.
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Marketing in a nutshell MELDRUM Mike; MCDONALD Malcolm Key concepts for non- specialists by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Elsevier 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P7.

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