Advertising and promotion BELCH George E.; BELCH Michael A.; PURANI Keyoor An integrated marketing communications perspective

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Material type: Text

TextLanguage: English Publication details: New Delhi McGraw Hill 2013Edition: 9thDescription: xliii,1016p. cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513 P4;Q3/TD (Browse shelf(Opens below))	Available	RT1458190

Appendix: p 653

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