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Advertising and promotion BELCH George E.; BELCH Michael A.; PURANI Keyoor An integrated marketing communications perspective

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi McGraw Hill 2013Edition: 9thDescription: xliii,1016p. cmISBN:
  • 9781259026850
DDC classification:
  • X:513, P4;Q3/TD
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Item type Current library Home library Call number Status Notes Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:513 P4;Q3/TD (Browse shelf(Opens below)) Available Bibliography: P.659-600 RT1461105

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