Services marketing LOVELOCK Christopher; WIRTZ Jochen; CHATTERJEE Jayanta People, technology, strategy.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Pearson 2011Edition: 7thDescription: xxi,683p cmISBN:
  • 9788131759344
Subject(s): DDC classification:
  • X9(Y):51, P1;Q1/TD
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X9(Y):51 P1;Q1/TD (Browse shelf(Opens below)) Available RT1458455

Bibliography chapterwise. Appendix: P 373-90. Glossary: P 391-408

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