Brand positioning SENGUPTA Subroto Strategies for competitive advantage.

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Material type: Text

TextLanguage: English Publication details: New Delhi Tata McGraw Hill 1990Description: xix; 299p. cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511.2.N9 NO (Browse shelf(Opens below))	Available	RT1144971

Bibliography chapterwise; Appendix : p 288-91

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