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Building brand identity Upshaw Lynn B A strategy for success i

By: Material type: TextTextLanguage: English Series: New Directions in BusinessPublication details: New York John Wiley 1995Description: xiv,354p cmISBN:
  • 047104220X
DDC classification:
  • X:511-8, N5/TD
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:511-8 N5/TD (Browse shelf(Opens below)) Available RT01324342 Tex

Bibliography : P 330-341

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