From brand vision to brand evaluation DeChernatony Leslie The strategic process to growing and strengthening brands

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Material type: Text

TextLanguage: English Publication details: Oxford Butterworth Heinemann 2006Edition: 2Description: xviii, 318p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511 P6 (Browse shelf(Opens below))	Available	RT1389611

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