Advertising in new formats and media DE PELSMACKER Patrick Current research and implications for marketers

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Material type: Text

TextLanguage: English Publication details: UK Emerald 2016Description: xviii,412p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:513b4 Q6 (Browse shelf(Opens below))	Available	RT1500975

Bibliography: p 330-349

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