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1.
Routledge companion to ethnic marketing Jamal Ahmad Ed.; Penaloza Lisa Ed.; Laroche Michel Ed. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2015
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 Q4.

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2.
Marketing management Penaloza Lisa Ed.; Toulouse Lisa Ed.; Visconti Luca M Ed. A cultural perspective. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2012
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 Q2.

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