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Experiential marketing : How to get customers to Sense, Feel, Think, Act and Relate to your company and brands Schmitt B H by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York New York, The Free Press 1999
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 N9.

2.
Experimental marketing Schmitt B H by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York New York, Freepress 1999
Availability: Items available for loan: Faculty of Management Library (1).

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Big think strategy : how to leverage bold ideas and leave small thinking behind Schmitt B H by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Boston, HBS 2007
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:87 P7.