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Advertising account planning: planning and managing strategic communication campaigns Kelly Larry D.

By: Contributor(s): Material type: TextTextPublication details: London and New York Routledge 2024Edition: 4thDescription: x, 276p. Includes indexISBN:
  • 9781032164601
Subject(s): Other classification:
  • X:513-8 R4
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Item type Current library Home library Call number Status Barcode
Textbook Textbook Ratan Tata Library Ratan Tata Library X:513-8 R4 (Browse shelf(Opens below)) Available RT1528285

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.

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