Image from Coce

Service management and marketing principles: Competing in the service economy

By: Contributor(s): Material type: TextTextPublication details: London Routledge 2024Description: viii, 233 p. : ill. Includes bibliographical reference and indexISBN:
  • 9781032909080
Subject(s): Other classification:
  • X9(Y):51-8 R4
Summary: This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Status Barcode
Textbook Textbook Ratan Tata Library Ratan Tata Library X9(Y):51-8 R4 (Browse shelf(Opens below)) Available RT1585200

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

There are no comments on this title.

to post a comment.