Image from Coce

Marketing: Based on first principles

By: Contributor(s): Material type: TextTextPublication details: London Bloomsbury academic 2025Description: xxiv, 348 p. Includes bibliographical reference and indexISBN:
  • 9781350327894
Other classification:
Summary: a structured, fundamental approach to strategy that identifies and addresses four core, unchanging realities: all customers differ, all customers change, all competitors react, and all resources are limited. By systematically analyzing these foundational principles, marketers can develop effective, adaptable strategies, manage customer heterogeneity, anticipate competitive responses, and make optimal resource decisions to achieve marketing objectives in a dynamic environment.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Status Barcode
Textual Textual Ratan Tata Library Ratan Tata Library Available RT1528478

a structured, fundamental approach to strategy that identifies and addresses four core, unchanging realities: all customers differ, all customers change, all competitors react, and all resources are limited. By systematically analyzing these foundational principles, marketers can develop effective, adaptable strategies, manage customer heterogeneity, anticipate competitive responses, and make optimal resource decisions to achieve marketing objectives in a dynamic environment.

There are no comments on this title.

to post a comment.