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Marketing: Based on first principles

By: Contributor(s): Material type: TextTextPublication details: London Bloomsbury academic 2025Description: xxiv, 348 p. Includes bibliographical reference and indexISBN:
  • 9781350327894
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Summary: a structured, fundamental approach to strategy that identifies and addresses four core, unchanging realities: all customers differ, all customers change, all competitors react, and all resources are limited. By systematically analyzing these foundational principles, marketers can develop effective, adaptable strategies, manage customer heterogeneity, anticipate competitive responses, and make optimal resource decisions to achieve marketing objectives in a dynamic environment.
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Textual Textual Ratan Tata Library Ratan Tata Library Available RT1528478

a structured, fundamental approach to strategy that identifies and addresses four core, unchanging realities: all customers differ, all customers change, all competitors react, and all resources are limited. By systematically analyzing these foundational principles, marketers can develop effective, adaptable strategies, manage customer heterogeneity, anticipate competitive responses, and make optimal resource decisions to achieve marketing objectives in a dynamic environment.

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