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Analysis for strategic marketing Rao Vithala R; Steckel Joel H by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Reading, Massachusetts Addison Wesley Publishing Company 1998
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B N8.

2.
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Analysis for strategic marketing Steckel Joel H; Rao Vithala R by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Massachusetts Addison-Wesley 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N8.

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Applied multidimensioanl scaling Green Paul E; Rao Vithala R A comparison of by Series: Editor's Series in Marketing. Ed by Paul E Green and Philip Kotler
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Holt Rinehart and Winston 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: S:(B) L2.

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Handbook of pricing research in marketing RAO Vithala R by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Cheltenham Edward Elgar 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:54b4g Q0".

5.
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Advanced introduction to pricing strategy and analytics by Series: Elgar advanced introductions
Material type: Text Text; Format: print
Language: English
Publication details: Cheltenham : Edward Elgar Publishing, 2023
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:(B28) R3.