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Readings and cases in basic marketing McCarthy E Jerome; Grash J F; Brogowicz A A by Series: Irwin series in marketing
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Homewood Richard D Irwin 1984
Availability: Items available for loan: Central Science Library (1)Collection, call number: X:51 M4.

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See Baker & Taylor
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Essentials of marketing McCarthy E Jet Me; Brogowicz A A by Series: Irwin Series in Marketing. Ed. by Gilbert Churchill
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Illinois Irwin 1979
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 L9.

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