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1.
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Art and science of marketing : Marketing for marketing managers Dowling Grahame R by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Oxford O U P 2004
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P4 TOR.

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2.
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Winning the reputation game DOWLING Grahame R Creating stakeholder value and competitive advantage by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London MIT Press 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5:8(Y:33) Q6.

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