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Multiattribute decisions in marketing Green Paul E; Wind Yoram A measureme

By: Contributor(s): Material type: TextTextLanguage: English Series: Editors Series in Marketing. Ed by P E Green and Philip KotlerPublication details: Illinois Dryden Press 1973Description: xvii, 396p cmISBN:
  • 0030919150
Subject(s): DDC classification:
  • X:51:(S:44), L3
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51:(S:44) L3 (Browse shelf(Opens below)) Available RT0492092

Bibliography p 3747-87; Appendix p 251-371

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