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1.
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Essentials of statistics in marketing Greensted C S, and others by Series: Institute of Marketing, Publication
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Heinemann 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(B28) L4.

2.
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Case studies in international marketing Doyle Peter Ed.; Hart Norman A Ed. by Series: Institute of marketing publication
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Heinemann UK 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:54 M2.

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Economic theory and marketing practice Hatton Angela; Oldroyd Michael by Series: Chartered Institute of Marketing Publication. Marketing Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann 1992
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X N2.