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1.
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Building brand identity Upshaw Lynn B A strategy for success i by Series: New Directions in Business
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 N5/TD.

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2.
Smarter organization McGill Michael E; Slocum John W by Series: New Directions in Business
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley U S A 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8:(S:44) N4.

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