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1.
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Marketing for engineers, scientists and technologists Curtis Tony by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: West Sessex John wiley 2008
Availability: Items available for loan: Central Science Library (1)Collection, call number: X:510bBT2 P8.

2.
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Product release planning:methods, tools and applications by Ruhe Gunther by Series: Books on software and systems development and engineering from auerbach publications and CRC Press
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boca Raton CRC Pres 2010
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TOb89P Q0 TOR.

3.
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Value innovation portfolio management:achieving double-digit growth through customer value by Mello Sheila; Mackey Wayne; Lasser Ronald; Tait Richard by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Massaxhusetts J Ross Publishing 2006
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8 P6 TOR.

4.
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New product development: from intial idea to product management Annacchino Marc A by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Amsterdam Elsevier 2003
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b89P P3 TB.

5.
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Brand psychology : The art and science of building strong brands by
Material type: Text Text; Format: print
Language: English
Publication details: New York : Routledge, 2024
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 R4. South Campus Library (1)Collection, call number: X:513 R4.

6.
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Innovation analytics : tools for competitive advantage / edited by Nachiappan Subramanian, S.G. Ponnambalam and Mukund Janardhanan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey : World Scientific, 2023
Availability: Items available for loan: Central Science Library (1)Collection, call number: B28 R3.