Brands laid bare Ford Kevin Using market research for evidence-based brand management

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Material type: Text

TextLanguage: English Publication details: Chichester John Wiley 2005Description: viii, 158p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:89Q8 P5 (Browse shelf(Opens below))	Available	RT1326007

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