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Strategic brand management Building, measuring, and managing brand equity

By: Material type: TextTextLanguage: English Publication details: Delhi Pearson 2011Edition: 3rdDescription: xxiii, 695p cmISBN:
  • 9788131756898
Subject(s): DDC classification:
  • X:511-8, Q1
Item type: General Books
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:511-8 Q1 (Browse shelf(Opens below)) Available RT1458433

Bibliography: P 271-97.; Appendix: P 265-70

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