Marketing research Aaker David A; Day George S Private and public sector deci

By: Contributor(s): Material type: TextTextLanguage: English Series: Wiley Series in MarketingPublication details: New York John Wiley 1980Description: xiv,628p cmSubject(s): DDC classification:
  • X:51b4, M0
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51b4 M0 (Browse shelf(Opens below)) Available RT0719320

Glossary: p 597-606; Apendix: p 607-14

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