Fundamentals of marketing

By: Material type: TextTextLanguage: English Series: McGraw Hill Series in MarketingPublication details: New York Tata McGraw Hill 1994Edition: 10thDescription: xxviii, 697p Bibliography chapterwise cmDDC classification:
  • X:51, K7;N4/TD3
Item type: General Books
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51 K7;N4/TD3 (Browse shelf(Opens below)) Available RT01144969 Res

Previously written by William J Stanton; Glossary: p 653-72

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